By Chioma Umeha
Chris Wulff-Caesar has been appointed Marketing Director of FrieslandCampina WAMCO Nigeria PLC with effect from April 1, 2018.
A statement weekend, signed by Ore Famurewa, Corporate Affairs Director, FrieslandCampina said that with the appointment, Chris has joined the management team of the company and will report to the Managing Director, Ben Langat.
He will be located in Lagos, Nigeria, and will lead the marketing team behind Nigeria’s iconic milk brand – Peak, to drive strong consumer experience and innovation.
Managing Director, Ben Langat, said: “We’re making massive strides towards increasing the dairy portfolio for consumer preference and living our mission of providing quality and affordable nutrition for Nigerians; together with Chris, we will continue to put consumer first in realising our business ambitions.”
Until his appointment at FrieslandCampina WAMCO, Chris Wulff-Caesar was the Marketing Director, West Africa (Ghana and Nigeria) at ABInBev and member of the Board of Accra Brewery Ltd in Ghana.
During his tenure, he led the establishment of a formidable brand portfolio which transformed the markets to wrestle share away from incumbent competitors.
Chris Wulff-Caesar, a Ghanaian, holds a BA (Honours) Degree in Economics from the University of Ghana and an MBA from the Edinburgh Business School of the Heriot Watt University in Scotland United Kingdom.