Owners of health brands in particular know that innovation is important to differentiate their products from the competition. They know that generally, new and innovative products can increase the standard of living and provide their consumers with opportunities to improve their lives and wellness.
Customers are in love with products that continually improve and make their life easier. Modern consumers are more informed and have more options in terms of what they buy and who they buy it from. Consumers simply won’t accept any product that does not meet their expectations because they can always go somewhere else.
In view of this, RB Nigeria has launched Mortein Liquid Electric Device (LED) to demonstrate its commitment to innovation and making life easier for the consumers in Nigeria. Speaking at the product re-launch in Port Harcourt, South-south Nigeria, the Marketing Director, RB West Africa, Silivrili Oguzhan, said the event took place in the locality to improve the health of residents in the geo-political zone.
Represented by the Brand Manager, Mortein, Ms. Iku Ejiroghene, he said the re-launch was informed by the need to provide a more convenient way for Nigerians to stem the high prevalence of malaria in the country and Africa generally. He added that Mortein LED works with electricity and lasts up to 30 nights, killing 100 per cent mosquitoes.
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‘‘Malaria is responsible for 60 per cent of outpatient visits to health facilities, 30 per cent of childhood deaths, 25 per cent of deaths in children under one year and 11 per cent of maternal deaths. This is unacceptable’’, he stated.
Oguzhan while affirming RB’s commitment towards the control of malaria in the country, expressed optimism that this was achievable through effective collaboration and implementation of targeted initiatives.
His words: “Malaria can be controlled in Nigeria and eliminated from the country which is the reason RB Nigeria is taking the lead. We have made strategic partnerships with the National Malaria Elimination Programme (NMEP), the lead agency of the Federal Ministry of Health on the elimination of malaria and other relevant government bodies. Through these partnerships, we have reached over one million mums by engaging, sensitising and educating them through our Primary Health Centre programmes.”
He also said that the company launched the Mortein Anti-malaria Campaign in 2012 to increase awareness of the negative impact which malaria cause on individuals, families and country as well as to sensitise the populace on the appropriate measures to combat malaria.
Oguzhan assured that RB Nigeria would continue to upscale its commitment to assist many more Nigerians live healthier. “This philosophy informed the re-launch of Mortein LED which provides 30 nights of all-round continuous protection for a peaceful night sleep. The new Mortein LED, which comes in a skillet pack, is equally effective and will replace the old Mortein LED which takes the form of a blister pack’’, he disclosed.
The Manager, Everyday Group of Companies and a major distributor of RB Nigeria products, Mr. William Onyejele, described the new Mortein LED as another testimonial of innovation for which RB is renowned. “We have been a part of the RB Nigeria family for years, and we are delighted to welcome the latest addition of innovation and value that they have brought to the consumers. The market is ready to accept the new Mortein LED and we are rest assured that with Mortein LED, we can collectively win the fight against mosquitoes and malaria”, he said.
The Area Sales Manager, Mortein, Chris Nwanah corroborated that the re-launch of Mortein LED was aimed at offering the consumers a quicker and faster product to combat mosquitoes.
He said, “RB Nigeria is concerned about the consumers; this is the reason we make innovative products to meet their needs. Mortein LED is one of such innovations to repel mosquitoes. Some customers do not have the luxury of time to spray aerosols, so Mortein LED will keep them continuously protected. The retailers are excited about the re-launch of Mortein LED, and we are happy with the excitement that the product has generated.”
This story was published in Newswatch Times on October 15, 2015.