Nestle introduces zinc-fortified bottled water

By: Chioma Umeha In furtherance to its food fortification initiative Nestle, at the weekend in Lagos, launched its Nestle Pure Life Protect, a variant of its bottled water brand, Nestle Pure Life Water which is fortified with zinc. Speaking on the occasion, the MD, Nestle, Darnesh Gordhon, noted that Nigeria has challenges of water supply and added that the introduction of the Nestle Pure Life Protect was in recognition that good hydration is at the core of healthy lifestyle. “We believe strongly that good hydration is at the heart of healthy lifestyle. We also believe that when it comes to hydration, bottled water is the healthiest packaged beverage due to its absence of calories, controlled origins, taste and convenience,” he said, adding that Gordhon who said the new product was a demonstration of the company’s commitment to create innovative healthy hydration solutions in Nigeria, reiterated Nestle’s commitment to responsible water management through its value chains.