By Chioma Umeha
Household oral care brand from Procter & Gamble, Oral-B, has launched its premier national consumer promotion in appreciation of its customers to mark its fifth anniversary, promising mouth-watering rewards for winners.
The promotion which runs from October to December this year, will give consumers who purchase a pack of Oral-B Pro-Health toothpaste within the period, a chance to win instant prizes ranging from airtime, products, and cash prizes from N10, 000 to N300, 000.
As part of the consumer promotion, Oral-B will also visit various communities in Nigeria to provide free dental checks to people through the Oral B Mobile Dental Clinic Programme, the household oral care brand said.
Speaking during the media launch of the National Consumer Promotion, Tolulope Adedeji, Brand Marketing Director, P&G Nigeria said: “Oral B has reached more than five million households since we launched in Nigeria five years ago. We are celebrating this milestone with a consumer promotion and Mobile Dental Outreach as a mark of appreciation and celebration of our teeming customers.”
Adedeji said: “The essence of the promotion is to celebrate and reward Oral-B consumers across the country. At Procter and Gamble, it is our purpose to touch and improve the lives of customers with our brands. We will be rewarding as many winners as possible in the weekly and monthly draws as well as the grand draw of the Oral B National Consumer Promotion.
Four winners will get N200, 000 and one mixed case of Oral-B each at the end of the first and second months. The grand prize winner will get N300, 000 and two mixed cases of Oral-B at the end of the promotion. In addition to the monthly and grand prizes, we will be giving out cash prizes weekly as well as daily airtime to winners.”
The Marketing Director also restated the brand’s dedication to improving the oral health of all Nigerians through its Mobile Dental Clinic Programme, noting that many of them has poor has poor oral hygiene.
He said: “A large number of Nigerians do not go for dental checkups nor use the right toothpaste with the right toothbrush and the Oral-B Mobile Dental Clinic programme will provide the opportunity for our customers to enjoy free dental health checks and oral advisory by our accredited dentists across various communities in the country.”
Similarly, Ifeoma Chuks-Adizue, Brand Manager for Oral B, expressed the commitment of the brand in ensuring that people have a healthy oral experience.
She added that the introduction of the product was driven by the need to have a truly, all-round protection health toothpaste in a market surrounded by basic fresh breath products.
Explaining how the promo works, Ifeoma said winning is simple. Participants only need to purchase a pack of Oral-B Pro-Health toothpaste and send the codes on the tube along with their names and locations to the short code. Responses will be sent for entry into the draws.
She also encouraged consumers to take advantage of the brand’s Facebook fan page for more information about the promo.
The brand over the past five years have sponsored and partnered with government and private institutions to support the oral hygiene of the average Nigerian. Oral-B has also received awards and recognition for quality toothpaste in Nigeria.
The brand which currently reaches over two million consumers annually has touched five million Nigerian households since 2011, when it came into the country.