In line with its social responsibility to guarantee consumers’ satisfaction, Nigeria Breweries Plc, one
of the foremost brewer in the country
has raised the bar in the Ready-to-Drink (RTD) market with the launch of “Ace
Desire,” the first zobo-flavoured alcoholic drink.
Marketing Director,
Nigerian Breweries Plc, Mr. Franco Maria Maggi, explained to Journalists at the
launch in Lagos on Thursday, that Ace Desire is a sophisticated blend of
spirit, natural Hibiscus or zobo extracts, being the traditional beverage
produced from Hibiscus leaves.
“This rich combination of
a balanced mix of spirit and Hibiscus extracts contains 5.5 per cent alcohol,
and offers a tingling sensation and rich aroma”, he said.
According to him, Ace Desire, packaged in a
33cl glass bottle, stands out amongst other products on the Ready-to-Drink
category.
He added that Nigerian
Breweries, “the house of quality” has delivered on yet another promise to
delight consumers with the introduction of Ace Desire.
“The brand’s ambition is
to lead in the Nigerian RTD category by establishing itself as the relentless
pioneer of innovation”, Maggi said, while also promising that the product will
be available in outlets across the country over the next few weeks.
Mr. Franco Maria Maggi
disclosed that the extensions of the Ace brand have always been informed by the
need to satisfy different consumer taste profiles that evolve and change over
time.
It would be recalled that
Nigerian Breweries launched the Ace brand in December 2014 with an
apple-flavoured alcoholic drink called Ace Passion.
In March 2015, Ace Roots,
a spirit mixed alcoholic drink made from African herbs and fruits joined the
Ace family, while Ace Rhythm, a mix of Vodka and Citrus was unveiled in
November 2015.
