By Chioma Umeha
To satisfy consumer expectations, Nestlé Central
and West Africa Region (CWAR) have expressed commitment to redesigning its
Maggi product, with the reduction of salt content, using more familiar and
common ingredients.
Dominique Allier, Business Executive Officer
Culinary for Nestlé Central and West Africa, said in a statement on Monday in
Lagos.
Nestlé Central and West Africa says it is
committed to reshaping Maggi product to emphasise the use of familiar and
common ingredients that people know and have at home.
According to the organisation, the redesigning is
part of its mission to support home cooks with healthier and tastier choices,
by simplifying ingredients lists, reducing salt and increasing micronutrient
fortification.
This announcement was made at a Nutrition Forum
for stakeholders across West and Central Africa, in Dakar , Senegal.
Dominique Allier, Business Executive Officer
Culinary for Nestlé Central and West Africa, said: “Consumer expectations are
changing. They want products with common ingredients they know, minimal
processing, natural or organic and ideally locally produced.
“Our company has a role to play in contributing to
the needs of the society. To do so, Maggi is reorganizing its supply chain to privilege
local sourcing of ingredients.
“A careful selection of each ingredient will
uphold the quality of Maggi products and meet the homemade cooking standards of
our consumers around the world
“In Central and West Africa Region, 100 per cent
of Maggi products will be made with more common and familiar ingredients that
consumers love and will be adapted to local tastes and food cultures.’’
In a statement by Nestle Nigeria Plc, Allier said
that Nestlé would continue to lower the salt content in the Maggi range, as
well as strengthen fortification.
“Fortification is a means Maggi uses to help
prevent malnutrition in countries where daily consumption of essential
micronutrients is lacking.
“In addition to iron fortification, the company
will continue to improve the nutritional profile of its products, reducing the
salt content in its Maggi tablets and cubes in the region by 2
“This will contribute to help people in their
efforts towards reducing their salt intake and meeting WHO recommendations on
reducing risks associated with high blood pressure.
“In 2016, Nestlé provided 65 billion of fortified
servings in Central and West Africa out of which Maggi delivered over 100
million iron fortified cubes daily to 78 million households in Central and West
Africa.’’
The statement said that Maggi “Simply Good”
summarises the commitments of the iconic Brand to help cook in the Central and
West Africa, where fortified Maggi stock cubes and other products are a staple
for many households, Maggi “Simply Good” summarises the commitments of the
iconic Brand to help cook the difference.
The organisation said that in addition to the
strong commitments on improving ingredients, Nestlé in Central and West Africa
would also highlight nutritional challenges by engaging with government
authorities, civil society and consumers.
According to it, these can be achieved through
diverse engagement strategies.
“In the Central and West Africa region, we will
engage with 50 million women in nutrition related activities directly via
in-person and social media channels.
“Maggi is committed to create more value for the
society and the environment by reducing the weight of our Maggi wrappers by 13
per cent in the region, which will represent around 300t reduction of packaging
material by 2020.
“The work done with the 300,000 ‘’mammies’’
(Maggi-sellers) in Central and West Africa will continue around the support
through micro-enterprise management and access to health through vaccination
programmes.
“The company will enrol 30.000 cassava and soya
farmers in its training program and enable the local sourcing of 100 per cent
of its needs in soya beans and cassava flour.
“We are driven by our purpose to enhance quality
of life and contribute to a healthier future
“The Maggi brand is a key lever to achieve our
ambition through strong and bold commitments we have made in Central and West
Africa Region,’’ Allier said in the statement.
Comments
Post a Comment