In response to the World Health Organisation’s
(WHO) call for private, public and multi-sectoral collaboration in tackling
Non-Communicable Diseases (NCDs), Nigeria Heart Foundation has formally sealed its partnership with Three Crowns Milk endorsement as the heart friendly milk
brand.
By Chioma Umeha
In response to the World Health Organisation’s
(WHO) call for private, public and multi-sectoral collaboration in tackling
Non-Communicable Diseases (NCDs), Nigeria Heart Foundation has formally sealed its partnership with Three Crowns Milk endorsement as the heart friendly milk
brand.
The endorsement and partnership which came during
the brand’s 30th anniversary celebration will enable the two organisation to
promote healthy eating habits and active lifestyle.
The world health body strategies recognise that
the solution to NCDs requires a societal approach, multi-sectoral actions and
the collaboration of government institutions and the private sector.
Unveiling the partnership and endorsement of Three
Crowns milk by the Nigerian Heart Foundation (NHF), Mr. Ben Langat, the
Managing Director, FrieslandCampina WAMCO, explained that both organisations share a common
interest in tackling the problem of NCDs.
“We understand the important role food plays in
reducing the risk of Non-Communicable Diseases (NCDs) including cardiovascular
diseases, like heart attack and stroke.
“It is because of the close link between diet and
health that our company and the Nigerian Heart Foundation, have come together
today to endorse Three Crowns as the heart friendly milk brand.
“Therefore, addressing the awareness of NCDs,
supporting consumers in making informed dietary choices and collaborating with
governments to shape evolving policies on tackling NCDs is key to
FrieslandCampina WAMCO.
“We recognize the important and unique role the
food and beverage industry plays in these efforts and have been involved in
this through various initiatives across our brand portfolio.”
“As Three Crowns marks her 30th anniversary of delivering complete
nourishment to Nigerians, the brand in partnership with the Nigerian Heart
Foundation will promote, encourage and empower Nigerians to live healthy lives.
“This is significant because Three Crowns milk is
the first dairy brand to be endorsed with the Nigerian Heart Foundation ‘Heart
Check’ logo,” Langat said.
Three Crowns was launched into the Nigerian market
as evaporated milk in 1988 and in 2015
extended into milk powder category to cater for wider consumer preference. It is low in
cholesterol and contains 28 vitamins and minerals needed for daily nutrition.
On his part, President of NHF, Francesca Emmanuel
said that they are delighted to collaborate with FrieslandCampina WAMCO on the
endorsement of Three Crowns Milk which has been found to be low in cholesterol,
no trans-fat and low in salt.
Emmanuel, also said the foundation is pleased with
signing up the Three Crowns Milk products in joining the stable of Heart health
Food Products in Nigeria.
“The Nigerian Heart Foundation (NHF) Heart Check
Food Labeling Programme supports national initiatives for healthier food
choices, through endorsement of positive Heart Check logo on healthier food
products certified to be heart-friendly,” she said.
