LAGOS STATE
Nestle Nigeria Plc has announced a new variation of Golden Morn with soya as part of efforts to combat anemia in children and women of reproductive age in Nigeria, where the prevalence of malnutrition is on the rise.
According to a World Bank assessment on the incidence of anemia in the nation as of 2016, 68% of children under the age of five are anemic, and 50% of Nigerian women between the ages of 15 and 49 are also anemic. According to the findings, iron deficiency can be found in at least 50% of these patients.
This is just as Nestle one of the foods and drink
manufacturing giants have moved to curb the unpleasant trend through the
promotion of Nutrition sensitive agriculture.
The nutrition firm Weekend unveiled its new and enhanced Golden Morn, a maize and soya cereal that is now fortified with GrainSmart, in accordance with the Federal Government's regulation.
A special combination of vitamins and minerals called GrainSmart contains Vitamin A, Vitamin B1, Vitamin B5, Vitamin C, and Iron.
Managing Director/Chief Executive Officer of Nestlé Nigeria Plc, Mr. Mauricio Alarcon, made this announcement at the relaunch of Golden Morn in Lagos. He did so by confirming the World Bank reports and connecting the prevalence of anemia in Nigeria with iron deficiency.
Alarcon said to complement the Federal Government’s
efforts to reduce micronutrients deficiency among Nigerians, “Nestlé has been
nourishing Nigeria for over 58 years, delighting individuals and families with
high-quality nutritious food products.
“We keep working to make our portfolio even
healthier and tastier. For instance,
with the addition of GRAINSMART, a serving of the new Golden Morn provides 25
percent of the Recommended Daily Allowance (RDA) of Iron among another key micronutrients.”
He said besides having the production materials and
ingredients 100 percent locally sourced, the cereal has increased vitamins and
minerals with the inclusion of smart grain, which is necessary to combat
undernourishment and vitamin deficiency. According to him, almost 200 million
people in Africa are undernourished, while Nigeria has almost 26 million
undernourished people.
“The re-launch of Golden morn today is one more step
towards fulfilling our commitment to helping address the health challenges created
by micronutrients deficiency, especially iron deficiency among the most
vulnerable in our society.
“At Nestle, we are committed to helping to develop a
sustainable solution to this menace through the inclusion of bio-fortified food
crops and the fortification of our products.
Over 80 per cent of Nestle products sold in Nigeria is fortified with
micronutrients reaching 34 million households.” Alarcon said.
He reasoned that since the cereal is 100 percent
locally sourced from its agricultural ingredients to its packaging materials,
this not only ensures supply but also contribute to transforming SMEs involved
in the Nestle value chain.
Regardless of the production cost, Alarcon stressed
Nestle will continue to value to its consumers, “Our business model is built on
our belief that our business will only be profitable in the long term by
creating value for shareholders and for society, particularly in the
communities where we operate, a concept we call Creating Shared Value (CSV).”
Aboubakar Coulibaly, Category Manager, Dairy, Nestle
Nigeria, said aside from providing more health benefits, it has an improved package which will improve consumer attraction.
Contributing, Dr. Chris Isokpunwu, the Head of
Nutrition, Federal Ministry of Health who raised alarm over the nutrition the situation in the country said: “When children have anaemia it retards their
growths, makes them vulnerable to diseases, impairs their capacity for learning
and also exposes them to infections. Women who have high iron deficiency are
exposed to risk during pregnancy, so the government has taken a number of steps
to address that. One of such is the allocation of iron in flour which is stable
among others.”
Isokpunwu, who also commended Nestlé for its
contributions towards improving Nigeria’s health indices further said, “In line
with her purpose of ‘enhancing quality of life and contributing to a healthier
future,’ Nestlé is working towards enabling healthier and happier lives. By so doing, it is helping the development of
resilient and thriving communities, contributing to the UN Sustainable
Development Goals 2 (Zero Hunger), 3-Good Health and Wellbeing and 17
-Partnerships for the Goal).”
Speaking at the occasion, Alhaji Sabo Nanono, the
Minister of Agriculture and Rural Development, represented by Mrs. Karima
Babangida, Director, Federal Department of Agriculture, commended Nestlé
Nigeria Plc for being a key stakeholder and partner of the Ministry in
producing and supplying quality and nutritious products towards the reduction
of malnutrition in the country.
The Minister said that the focus is to reverse the
ugly trend and poor statistics of Nigeria’s burden of malnutrition.
He said, “As we all know, malnutrition slows down
development while, on the other hand, improved nutrition is key to healthy life,
cognitive development in our children, higher productivity.
“The relaunch
of Gold Morn fortified with vitamins and minerals could not have come at a
better time than now. This is a typical private sector investment that would
contribute to greatly reducing malnutrition and boosting the economy of our
nation.
“The Federal Government is encouraging more private
sector investments in the production and marketing of bio-fortified foods and
other micro-nutrient-rich commodities.”
Similarly, Noimot Salako-Oyedele, Deputy Governor,
Ogun State, commended Nestle for its activities and the re-launch describing it
as a milestone towards the industrialisation and development of the State.
Salako-Oyedele, who was represented by Olubola Aikulola,
Permanent Secretary, Ministry Of Commerce and Industry described the company as
a good partner in progress and urged them to continue increasing their
contribution to State development through employment generation, product
variety, and other avenues.
