As part of its Corporate Social Responsibility, (CSR) to consumers of Astymin, Fidson Healthcare Nigeria has rolled out for latest reward package for Nigerians in the current year.
Speaking to journalists at a media parley to mark the 15th year anniversary of Astymin and launch of Astymin Promo, Fidson Healthcare said from January till December 31, 2016, ten consumers of Astymin will win N10,000 every day.
Tagged ‘Astymin Get Alert Promo’, one lucky winner will also win N100, 000 monthly.
Speaking, the General Manager, Marketing, Mr. Ola Ojimakin said: “On four occasions, Fidson’s Astymin has emerged winner of the BrandHealth ‘Most Trusted Brand’ award in the Multivitamin category.
“The Astymin Get Alert Promo is to reward consumers that have stood by the brand over the last 15 years. The draws will be done daily and will coaver entries sent from anywhere in Nigeria.
The General Manager, Marketing, explained: “Ten people will win N10,000 daily, while one person will win the N100,000 star prize at the end of every month. Winners will be published on our website, news sites/blogs and newspapers monthly.”
According to him, “Astymin is required for the following reasons: To bridge the gap of the body’s requirement for essential amino acids and the supply; For physical and mental development in children; To cope with stressful situations and address ill health and convalescence.
It is available as a pleasantly flavored liquid, capsules and drops for babies, Ojimakin added.
In a presentation, the Product Manager (OTC), Mr. Femi Ajala, said to win, a user should buy Fidson Healthcare’s Astymin, scratch the label on the pack to get the authentication code and text same to 1393.
“The user gets message carrying information that the product is genuine as well as instructions on how to enter the promo. Within minutes after details (name and location) are sent, users would get confirmation messages on their mobile lines.
“The ten daily winners will be selected by the system that receives all entries. For the star prize, the system will pick only one from all entries received within a month. To stand a good chance, we urge our consumers to keep getting Astymin and keeping texting the codes,” the Product Manager said.
He added: “Winners will get SMS and contacted via 08077008888. Cash rewards will be sent through online transfer Fidson officials or hand collection at our head office in Lagos.”
He gave overview of the brand activities which includes the Astymin ‘School programme;’ sponsorship of educational and recreational activities in 609 primary schools across the nation, including: quizzes, debates, sports and parties.
Ajala further explained that Astymin “Genius of the Month” is one of the brand activities which features pupils writing of essays on topics chosen by teachers; essays are assessed by teachers; winner is rewarded with a school visit and gifts.
He pointed noted that the profile and picture of the winner graces the home page of the Astymin website, even as he added that the Astymin ‘Brilliance Reward’ is an annual event that rewards
the best graduating pupils in primary schools across the country.
Ajala said that the Astymin ‘Brilliance Reward’ is an atmosphere of fun, friendship, sharing, networking and a lot of excitement, tagged; Astymin ‘PANS NITE.’
Other activities are the full sponsorship of the “Fun Nite” at the annual conference of the Pharmaceutical Association of Nigeria Students (PANS) which the star event of the night is the “Miss Astymin” Beauty Pageant.
He said: “We participate virtually in every activity in the school. In the Astymin brilliance reward, before children graduates from school either primary or secondary school, the teachers know their best graduating student for every year and are asked to submit the names of such student. We started with the private school.”
Ajala explained that the adoption of the 1393 code for ‘Astymin Get Alert Promo’ is to create awareness for the code and help in the fight against fake drugs proliferation.
His words: “Fidson Healthcare is using the NAFDAC’s authentication code for Astymin Get Alert Promo, as evidence has shown that only two per cent of consumers scratch the packs to get the code to verify the drugs.
“Nigerian should, however, be careful as codes on fake drugs’ packs are not properly written so as to confuse consumers; such are usually blurred.”
Other officials in attendance at the launch were Mr. Oladimeji Oduyebo (Head, Corporate Communications); Mr. Friday Enaholo (Marketing Manager) and Mrs. Yetunde Adesola (School Programme Coordinator).
This story was published in Newswatch Times on January 28, 2016.