Nestle Nigeria unveils Milo with new ingredient, Activ-Go

As part of its commitment to ensure consumer’s satisfaction, Nestlé Nigeria, makers of Milo has re-launched the very popular children’s breakfast beverage drink, with addition of a new ingredient, Activ-Go.

The event took place on Monday at the company’s Lagos headquarters. Active-Go is made from protomalt, a malt extract made from malted barley grains, which provides energy and contains vitamins B, C and Calcium.

Speaking at the re-launch, Managing Director and Chief Executive of Nestle Nigeria, Dharnesh Gordhon, said the re-launch of the widely successful drink was a symbol of the company’s dedication to innovation and renovation.”

“I am particularly proud of the innovation that went into the new Milo with Activ-Go which we are presenting today. It is a unique blend of vitamins and minerals that helps the individual to achieve the Milo promise, the promise of energy when you need it the most, and the inspiration that guarantees victories on the road to success.”

Category Manager for Beverages, Olufemi Akintola, lent his support by saying Active-Go supports energy release, muscle function and bone maintenance that are essential for physical activity in children. Engaging in physical activities such as exercise and sports is an important part of a healthy successful lifestyle.”

The Vice President of the Nutrition Society of Nigeria (NSN), Bartholomew Brai, made short presentation during the re-launch where he endorsed the drink as a good source of energy. Milo, a ready-to-drink chocolate and malt powder beverage that can be mixed with either hot or cold water was originally developed by Thomas Mayne in Sydney, Australia in 1934. Now produced by Nestle, it has grown to become one of the most popular beverage drinks in many parts of the world.

This story was published in Newswatch Times on November 14, 2015.


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