Nestlé
Nigeria has introduced MILO energy food drink in a ready to drink format to
meet the nutrition needs of active children in convenient packaging.
According
to Mr. Mauricio Alarcon, the Managing Director and CEO of Nestlé Nigeria, the
product offers essential nutrients such as proteins as well as Nestlé’s blend
of vitamins, ACTIV-GO (vitamins B3, B2, B6, B12, vitamin C, and vitamin D) and
minerals including calcium and Iron.
“A
pack of 180 ml MILO® RTD gives children nutritious energy that keeps them performing
at their best throughout the day. Milo in the ready to drink format, is now
readily available to families across Nigeria,”
He
said: “Now parents can include Milo RTD in children’s lunch boxes and be
reassured that their children have the appropriate, healthy snack time option
when out of their homes.
The
new RTD format is inspired by Nestlé’s desire to help meet the needs of growing
children whilst adhering to Nestlé’s high-quality standards.”
“John
Miller, Nestlé’s Senior Vice President for Asia, Oceania, and sub-Saharan
Africa (AOA), who unveiled MILO Ready to Drink in Lagos said: “Investing in
Nigeria’s economy forms part of our global business strategy to drive
innovation with nutrition based solutions that enable healthier and happier
lives.”
Miller
said that Nestlé Milo® has built a rich heritage in Nigeria as the food drink
of champions, inspiring early participation in grassroots sports by encouraging
sports development for over 19 years.
“In
2017 alone, 100,000 students from the 36 states of the federation participated
in the Milo Basketball Championships. The brand is committed to
continue to inspire the youth to participate in sports as it believes that this
is a platform for them to learn valuable life lessons such as respect,
teamwork, perseverance and resilience for their success, not only on the field
but also in other areas of their life.”
“Nestlé
pursues its purpose to enhance quality of life and contribute to a healthier
future for individuals and families by investing in the development and
improvement of the nutritional profile of all its products. The focus on
continuous innovation helps to meet and exceed expectations of individuals and
families,” he explained
