By
Skin infections or disorders constitute a
significant proportion of consultations in clinics in the country.
Patchy skin, dark spots, boils, dis-colouration
and easy tanning of the skin may not only lead to acne and pimples.
Instead, lurking behind these conditions, one may
come across scarier illnesses. Most often than not, skin problems can be a
biological tap on your shoulder for other grave health conditions.
According to the Nigerian Journal of Clinical
Practice, skin diseases are one of the three common causes of morbidity in the
developing countries of sub-Saharan Africa, along with malaria and diarrhoea.
To this effect, Ardent World Inc. (AWI), a
renowned global cosmetics company has explained the rationale behind the launch
of its women friendly range of natural based cosmetics products saying, it
contains ingredients like glutathione and Vitamin C that can counter free
radicals that damage the skin.
In an interview with journalists in Lagos weekend,
Mrs. Angeline Frechter, President, AWI from the Philippines said, we believe in
having holistic approach to skin care. We don’t want to just give fairer, whiter
skin; we want to help you achieve good, soft, moisturised and healthy skin.
Frechter said: “So we work on the collagen, make
it tighter, that is why we have chosen the ingredients glutathione and Vitamin
C.
“Glutathione is naturally produced in the body, it
is also found in plants that can counter free radicals that damage the skin,
which makes it very safe and Vitamin C everybody knows is good for the body. If
you apply the product on the skin, it goes directly on the skin but some people
ingest vitamin C. If you do so it goes to all parts of the body; it goes to
your skin, your eyes and so on.
“If you really want to focus on the skin the best
thing is to use tropical application of products with main ingredients as
glutathione and Vitamin C, developed such that they can be applied directly on
the skin to enable you feel the effects.”
She also said that the products must contain
moisturising properties to cleanse the skin and help remove wrinkles on the
face. “The body needs more moisturising to be protected.”
Speaking, Mrs. Charity Ojiaka is Chairperson,
Sinai Collateral Limited, exclusive dealer and distributor of AWI’s Gluta C and
Moringa line of body and hair products, said that effective skin care can be
achieved by using products with the antioxidant agents.
This Ojiaka said, includes Glutathione and Vitamin
C plus collagen which work at multiple levels to achieve maximum skin toning
and address the issues of hyper pigmentation. “Anti-oxidants help remove
blemishes, reduces skin fine lines, dullness, wrinkles and age spots.”
“It is all about correcting the anomalies and
guarantees a nourished, healthy and beautiful look.”
According to her, Gluta C and Moringa line of
cosmetic products contains Moringa-O² and Glutathione, a combination of
Glutathione and Vitamin-C which are natural powerful toning actives and
antioxidants that safely and intensely tone the skin and fight radicals that
cause pre-mature aging.
Ojiaka said, “We are aware of the concerns of
women and we have heard their challenges against the damage caused by harmful
products on their skins and that is why we are proud to introduce our range of
products which are natural based cosmetics products.
She also said that cosmetic products with SPF 25
prevent skin damage caused by the sun and environmental stress. Ojiaka said the
company’s Moringa-based “ is an anti-aging product which is very suitable for
dry and rough skin. It helps reduce pores while controlling pimples,
blackheads, whiteheads and acne. It also reduce stretch marks, wrinkles and minor
scars.”
On if skin damaged using other products, she
explained, “If your skin is damaged through bleaching, it is very difficult to
repair it and there is no known product that can reverse it. However, the
person can stop using this harmful product to stop progressive damage. This
allows the skin to recover and can be followed up with moisturisers to keep the
skin healthy.
She also said that AWI’s products are duly
registered with NAFDAC, and do not have side effects.
