By Chioma Umeha
To ensure consumers’ satisfaction, Nigeria
Breweries Plc, one of the foremost brewer in the country has raised the bar in
the Ready-to-Drink (RTD) market with the launch of “Ace Desire,” the first
zobo-flavoured alcoholic drink.
Marketing Director, Nigerian Breweries Plc, Mr.
Franco Maria Maggi, explained to Journalists at the launch in Lagos on
Thursday, that Ace Desire is a sophisticated blend of spirit, natural Hibiscus
or zobo extracts, being the traditional beverage produced from Hibiscus leaves.
“This rich combination of a balanced mix of spirit
and Hibiscus extracts contains 5.5 per cent alcohol, and offers a tingling
sensation and rich aroma”, he said.
According to him, Ace Desire, packaged in a 33cl
glass bottle, stands out amongst other products on the Ready-to-Drink category.
He added that Nigerian Breweries, “the house of
quality” has delivered on yet another promise to delight consumers with the
introduction of Ace Desire.
“The brand’s ambition is to lead in the Nigerian
RTD category by establishing itself as the relentless pioneer of innovation”,
Maggi said, while also promising that the product will be available in outlets
across the country over the next few weeks.
Mr. Franco Maria Maggi disclosed that the
extensions of the Ace brand have always been informed by the need to satisfy
different consumer taste profiles that evolve and change over time.
It would be recalled that Nigerian Breweries
launched the Ace brand in December 2014 with an apple-flavoured alcoholic drink
called Ace Passion.
In March 2015, Ace Roots, a spirit mixed alcoholic
drink made from African herbs and fruits joined the Ace family, while Ace
Rhythm, a mix of Vodka and Citrus was unveiled in November 2015.
