Nestle Introduces Ready-To-Drink Beverage
Nestlé Nigeria has introduced MILO energy food drink in a ready to drink format to meet the nutrition needs of active children in convenient packaging.
According to Mr. Mauricio Alarcon, the Managing Director and CEO of Nestlé Nigeria, the product offers essential nutrients such as proteins as well as Nestlé’s blend of vitamins, ACTIV-GO (vitamins B3, B2, B6, B12, vitamin C, and vitamin D) and minerals including calcium and Iron.
“A pack of 180 ml MILO® RTD gives children nutritious energy that keeps them performing at their best throughout the day. Milo in the ready to drink format, is now readily available to families across Nigeria,”
He said: “Now parents can include Milo RTD in children’s lunch boxes and be reassured that their children have the appropriate, healthy snack time option when out of their homes.
The new RTD format is inspired by Nestlé’s desire to help meet the needs of growing children whilst adhering to Nestlé’s high-quality standards.”
“John Miller, Nestlé’s Senior Vice President for Asia, Oceania, and sub-Saharan Africa (AOA), who unveiled MILO Ready to Drink in Lagos said: “Investing in Nigeria’s economy forms part of our global business strategy to drive innovation with nutrition based solutions that enable healthier and happier lives.”
Miller said that Nestlé Milo® has built a rich heritage in Nigeria as the food drink of champions, inspiring early participation in grassroots sports by encouraging sports development for over 19 years.
“In 2017 alone, 100,000 students from the 36 states of the federation participated in the Milo Basketball Championships. The brand is committed to continue to inspire the youth to participate in sports as it believes that this is a platform for them to learn valuable life lessons such as respect, teamwork, perseverance and resilience for their success, not only on the field but also in other areas of their life.”
“Nestlé pursues its purpose to enhance quality of life and contribute to a healthier future for individuals and families by investing in the development and improvement of the nutritional profile of all its products. The focus on continuous innovation helps to meet and exceed expectations of individuals and families,” he explained