Nestlé Nigeria has introduced MILO energy food
drink in a ready to drink format to meet the nutrition needs of active children
in convenient packaging.
According to Mr. Mauricio Alarcon, the Managing
Director and CEO of Nestlé Nigeria, the product offers essential nutrients such
as proteins as well as Nestlé’s blend of vitamins, ACTIV-GO (vitamins B3, B2,
B6, B12, vitamin C, and vitamin D) and minerals including calcium and Iron.
“A pack of 180 ml MILO® RTD gives children
nutritious energy that keeps them performing at their best throughout the day.
Milo in the ready to drink format, is now readily available to families across
Nigeria,”
He said: “Now parents can include Milo RTD in
children’s lunch boxes and be reassured that their children have the
appropriate, healthy snack time option when out of their homes.
The new RTD format is inspired by Nestlé’s desire
to help meet the needs of growing children whilst adhering to Nestlé’s
high-quality standards.”
“John Miller, Nestlé’s Senior Vice President for
Asia, Oceania, and sub-Saharan Africa (AOA), who unveiled MILO Ready to Drink
in Lagos said: “Investing in Nigeria’s economy forms part of our global
business strategy to drive innovation with nutrition based solutions that
enable healthier and happier lives.”
Miller said that Nestlé Milo® has built a rich
heritage in Nigeria as the food drink of champions, inspiring early
participation in grassroots sports by encouraging sports development for over
19 years.
“In 2017 alone, 100,000 students from the 36
states of the federation participated in the Milo Basketball
Championships. The brand is
committed to continue to inspire the youth to participate in sports as it
believes that this is a platform for them to learn valuable life lessons such
as respect, teamwork, perseverance and resilience for their success, not only
on the field but also in other areas of their life.”
“Nestlé pursues its purpose to enhance quality of
life and contribute to a healthier future for individuals and families by
investing in the development and improvement of the nutritional profile of all
its products. The focus on continuous innovation helps to meet and exceed
expectations of individuals and families,” he explained
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