By Chioma Umeha
Chris Wulff-Caesar has been appointed Marketing Director of
FrieslandCampina WAMCO Nigeria PLC with effect from April 1, 2018.
A statement weekend, signed by Ore Famurewa, Corporate
Affairs Director, FrieslandCampina said that with the appointment, Chris has
joined the management team of the company and will report to the Managing
Director, Ben Langat.
He will be located in Lagos, Nigeria, and will lead the
marketing team behind Nigeria’s iconic milk brand – Peak, to drive strong
consumer experience and innovation.
Managing Director, Ben Langat, said: “We’re making massive
strides towards increasing the dairy portfolio for consumer preference and
living our mission of providing quality and affordable nutrition for Nigerians;
together with Chris, we will continue to put consumer first in realising our
business ambitions.”
Until his appointment at FrieslandCampina WAMCO, Chris
Wulff-Caesar was the Marketing Director, West Africa (Ghana and Nigeria) at
ABInBev and member of the Board of Accra Brewery Ltd in Ghana.
During his tenure, he led the establishment of a formidable
brand portfolio which transformed the markets to wrestle share away from
incumbent competitors.
Chris Wulff-Caesar, a Ghanaian, holds a BA (Honours) Degree
in Economics from the University of Ghana and an MBA from the Edinburgh
Business School of the Heriot Watt University in Scotland United Kingdom.
