Heineken Hosts Africa's largest UEFA Champions League Trophy Tour
BY CHIOMA UMEHA Heineken has hosted its most extravagant Trophy Tour in Africa, in an effort to keep the UEFA Champions League (UCL) experience closer to more football fans around the world. The 10-day tour, which concluded on April 13 in Abuja, Nigeria, ahead of the 2022 final match on May 28, included various public engagements in the Democratic Republic of Congo, Mozambique, Ethiopia, and Nigeria, where the UCL trophy was on display. Fans from Rwanda and Congo Brazzaville also attended the tour in Nigeria and DRC respectively. Open-truck city parades, novelty matches with local celebrities, UCL quarterfinal match viewings, fan meet and greets, picture sessions, media rounds, Afrobeats concerts, and visits to government agencies responsible for football were among the events surrounding the tour. Heineken has been a sponsor of the UCL since 2005, and the company's leadership says that its Africa-wide trophy tour for the 2021/2022 season would reach 50,000 Africans directly, with