Coca-Cola’s operations in Nigeria generated $1 billion in value-added economic impact and supported more than 160,000 direct and indirect jobs in 2024, according to a new independent study released as the company marks 75 years in the country.
The study, conducted by global consulting firm Steward Redqueen, examines the economic contributions of the Coca-Cola system, comprising The Coca-Cola Company, its authorised bottler, Nigerian Bottling Company, and its extensive network of local suppliers, distributors and retailers.
The findings were announced following the company’s 75th Anniversary Gala, recently held in Abuja, highlighting the scale of its economic footprint across Nigeria.
According to the report, the Coca-Cola system supported nearly 3,000 direct jobs and an additional 157,200 jobs through suppliers, business partners and customers across the economy.
This means that for every direct job created by the system, another 53 jobs were supported across sectors including retail, agriculture, manufacturing, transport and services.
The study also revealed that the company’s operations purchased $601 million worth of goods and services from Nigerian suppliers in 2024, reinforcing local business participation in its value chain.
The procurement covered industries including sugar production, packaging, transportation and marketing, linking the company’s operations to a wider network of businesses and economic activities.
Beyond employment and local sourcing, the Coca-Cola system has continued to invest in infrastructure and sustainability initiatives in Nigeria.
One such investment is a packaging collection hub opened in Apapa, Lagos, as part of the company’s sustainability agenda. The facility can process up to 13,000 metric tonnes of plastic bottles annually and is intended to strengthen plastic collection, sorting and recycling.
The initiative also supports local communities through job creation while contributing to efforts to reduce plastic waste.
The company’s activities extend to water stewardship, with Nigeria among the beneficiaries of the Africa Water Stewardship Initiative, a nearly $25 million investment running through 2030 to address critical water-related challenges in local communities across 20 African markets.
The Steward Redqueen study measured the direct, indirect and induced economic impacts of the Coca-Cola system in Nigeria, combining company operational data with third-party economic sources.
Its analysis traced the effects of the company’s activities across the value chain, from agricultural producers supplying raw materials to retailers selling beverages to consumers.
The findings provide an assessment of the company's economic contribution during 2024, as it marks its 75th anniversary in Nigeria.
